A Proposed Integrated Framework of Investor Relations Program

Investor Relations (IR) is the process by which the corporation communicates with its investors. It is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation.
Not all companies are at the same place in the investor relations process, however. Some companies are barely fulfilling minimal disclosure requirements. Others are executing either Incomplete or non-integrated investor relations programs.
This research is written for a cross section of companies, with emphasis on those companies that have yet to achieve the full potential of their investor relations programs. Its purpose is to show why investor relations is important and to provide guidance on how to perform the function efficiently and effectively.
The purpose of this research is to establish an integrated framework of investor relations program that is applicable to any company either local or abroad.